CV

Professional Summary

I am Junsoo Kang,  digital marketer and content creator looking for my next opportunity to be a change maker Through real life projects, volunteer opportunities and personal projects I gained skills in various marketing disciplines. I am a creative thinker and detail-oriented person wanting to work with a company that allows me to grow. Lets work together to develop company through value creation and a strong communication strategy. 

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Skills

SEO, Keyword Search,Canva, Adobe Premiere Pro, CapCut, Adobe Photoshop, WordPress, AI tools (Chatgpt, DeepSeek, AI Image Generators), Google Analytics​

Professional Experiences

Jan.2025 - Current

Social Media & Content Coordinator at NDG Community Council (Volunteer)

  • Optimized content strategy, resulting in a 10.4% increase in views and a 30% growth in accounts reached
  • Boosted total watch time by 25%, improving content retention and engagement (Instagram).
  • Increased non-follower reach by 36.5%, enhancing brand visibility and audience growth (Instagram).
  • Analyzed social media performance metrics to refine content, leading to a 25% rise in total interactions

Jan.2025 - Mar.2025

Social Media Marketing Associate at Bienvenue à NDG
(Volunteer)

  • Increased engagement by 25%, generating over 150 interactions through strategic campaigns.
  • Designed promotional posters, print materials, and social media posts.
  • Created e-newsletters and managed member communications via email campaigns.
  • Assisted with website content updates, including photo galleries and event calendars.

Feb.2024 - Jan.2025

Marketing Consultant at La Chocolaterie Trinidad Cocoa(Contract Part-time)

  • Conducted a comprehensive SWOT analysis of 12+ internal and external factors, leading to strategic recommendations that increased operational efficiency by over 10% and strengthened competitive positioning in key markets.
  • Performed an in-depth market study to analyze consumer behavior, market trends, customer segmentation, and purchasing preferences, providing actionable insights for business growth.
  • Identified and addressed key business challenges, including low sales performance and operational inefficiencies, by recommending data-driven solutions to enhance overall business performance.

Education

January 2020 - June 2024

Bachelor of Commerce - Marketing

Relevant courses: Marketing Research, Business Technology Management, Consumer Behavior, Business Communication, Strategic Marketing Planning, Strategy and Competition, Business-to-Business Commerce

Concordia University, Montreal, QC